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Hilary Ann Mason

viivio


BRANDING FOR A FITNESS APP

Movember funded VIIVIO uses an algorithm formulated by leading medical and health professionals to give users personalized daily health and wellness advice. This wordmark was inspired by health, tastefully echoing the lines of an electrocardiogram tracing. The colour pallet and continuous line enclosure were selected to compliment the brands of our client's personal brand.

CREATIVE/ART DIRECTION DIRECTION: HILARY MASON
DESIGN OF LOGO + WEBSITE: KATY HA
COPYWRITING: CHRISTINE SHEPPARD
WHILE AT PB+J

 
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