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Hilary Ann Mason

carlson wagonlit travel


various creative for a canadian travel agency.

 

POSSIBILITES MAGAZINE

CWT needed a redesign of their Possibilities magazine to entice travellers to book a picturesque getaway. Full-bleed images drew readers into the moment.

 
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See full digital issue here.

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CUSTOM FONTS

Hilary is a master font creator – she even taught Typography 5 at Humber College, but before she put on her professor cap, she created a hand-painted, custom font for CWT to pair with the campaign that was all about a personalized travel experience.

ALL ABOUT THE CUSTOMER

This campaign stressed that a CWT Travel Advisor would help customers plan and book the trip that was perfect for them, not just any customer.

We’ll turn your dream vacation into a reality.

 
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