carlson wagonlit travel
various creative for a canadian travel agency.
CWT needed a redesign of their Possibilities magazine to entice travellers to book a picturesque getaway. Full-bleed images drew readers into the moment.
See full digital issue here.
Hilary is a master font creator – she even taught Typography 5 at Humber College, but before she put on her professor cap, she created a hand-painted, custom font for CWT to pair with the campaign that was all about a personalized travel experience.
ALL ABOUT THE CUSTOMER
This campaign stressed that a CWT Travel Advisor would help customers plan and book the trip that was perfect for them, not just any customer.
We’ll turn your dream vacation into a reality.