Hilary Ann Mason

toronto, meet soul chocolate.


POSTER SERIES DESIGNED BY HILARY AT RAIN43

 
 

Soul Chocolate is a chocolate shop located in the East end of Toronto. The small company prides itself in creating premium dark chocolate made from ethically sourced beans. 

Leslieville, Corktown and Riverside are three Toronto neighbourhoods surrounding the location of the newly opened Soul Chocolate Roastery and Coffee shop. These collages take iconic imagery from each neighbourhood, and blend them with imagery from the locations their chocolates are sourced from.

The campaign included, posters, a billboard and animated social posts. The posters were also produced in a format that allowed the client to sell copies and note cards at their 583 Gerrard St. E. location in Toronto. 

 

POSTER CAMPAIGN CONCEIVED, PRODUCED
IN-HOUSE AT
RAIN43

CLIENT: SOUL CHOCOLATE
EXECUTIVE CREATIVE DIRECTOR: JANE MURRAY
ART DIRECTOR: IAN TAYLOR
COPYWRITERs: Natalie DYKE, Leah Whitney
DESIGNER: HILARY MASON
PRODUCER: AGNES FEKETE, Camielle Clarke, Kate Spencer
ANIMATION: DYLAN HAMILTON
ACCOUNT EXECUTIVE: JACKIE SANDS
PLANNER: LIAM BROWN

 
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ANIMATED SOCIAL POSTS

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it doesn’t stop at posters.


I’ve ALSO Design a family of packages.

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Chocolate Easter bunnies — because adults deserve them too.

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