stubborn farmer tasty videos

edited by hilary mason at Rain43


A campaign for food box delivery service Stubborn Farmer is putting a humorous twist on popular social-media recipe videos. The Beaverton, Ontario-based farm, which services key Toronto neighbourhoods (Leaside, Bloor West, Parkdale, The Junction, York and Durham regions – namely Newmarket, Aurora, Uxbridge, Keswick), produces a crop of more than 30 vegetables and raises cows, chickens, pigs and sheep.

Rather than showcase what goes into the boxes, three spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for spring/summer vegetable and meat deliveries.



Conceived, produced
and edited in-house at Rain43

Client: Stubborn Farmer
Executive Creative Directors: Jane Murray, Dave Stubbs, Duncan Porter
Director/DOP/Senior Art Director: Ian Taylor
Copywriter: Megha Kumar
Editor/Designer: Hilary Mason
Producer: Christine Harron, Agnes Fekete
Account Supervisor: Paisley McNair
Account Executive: Jackie Sands
Planner: Liam Brown