LOGO + ART DIRECTION
This strong wordmark that integrated an apostrophe that just didn't fit. This new "N" form became more than just a melding of characters, it became a unique icon that is a recognizable stand alone symbol for Newton's. Once the brand mark was complete we carried the refined yet approachable aesthetic into the web, crafting an online presence that is a fresh and friendly, yet still approachable. A rarity for the industry.