Hilary Kelebay

quatreau


product development + NAMING + PACKAGE DESIGN  

The legalization of Cannabis in Canada is opening up new markets, one market yet to be legalized, but still holds much promise is the cannabis beverage sphere. Quatreau is inspired by the number four, water, and its various forms. Each beverage in the Quatreau line will have four key ingredients: sparkling water, two natural flavours, and of course cannabis.

PRODUCT DEVELOPMENT/NAMING: LEAH WHITNEY + HILARY MASON
Label Design: Hilary MASON
CREATIVE DIRECTOR: JANE MURRAY

 
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BRAND NAME BREAKDOWN

Quatreau

A combination of Quattro (four in Italian) and Eau (water in French)

The logo is simply four wavy lines (a tie back to water) and the number four, and therefore, the symbolic representation of the name Quatreau.

 
The logo is simply four wavy lines(a tie back to water) and the number four,and therefore, the symbolic representationof the name Quatreau.