federated capital

naming, branding, logo design and custom typeface

Federated Capital was looking to explore new name options and needed a brand identity. In the end, they decided to stick with Federated Capital, but still needed an elevated brand presence.

ICON AND WORDMARK

The icon is a stylized “FC” and is paired with a custom lettered “Federated.” 

custom typeface

A custom font was designed for the wordmark and carried out into the entire alphabet to be used for collateral such as business cards.