naming, branding, logo design and custom typeface
Federated Capital was looking to explore new name options and needed a brand identity. In the end, they decided to stick with Federated Capital, but still needed an elevated brand presence.
ICON AND WORDMARK
The icon is a stylized “FC” and is paired with a custom lettered “Federated.”
A custom font was designed for the wordmark and carried out into the entire alphabet to be used for collateral such as business cards.